How to Sell Your Service

Service industries come in many forms: events, medicine, finance, IT, travel, and dozens of others. We provide really cool software. Maybe you do something else. This article is in MoldMaking Technology Magazine, but the principles apply to more or less any service.

So, to sell a service, you have to make sales contacts. It could be at a trade show, a networking event, in someone’s office, or on the phone, but you have to tell people what you do and start the conversation.

You knew this. Don’t roll your eyes.

Click here and keep reading.

Article © 2021 Matt Judge (317) 966-4599 

Converting blueprints to searchable docs

People know us for the VizSeek visual search software, of course, since it is our flagship system.

But we have a really interesting project in the works with the US Army and the University of Alabama Huntsville. They have huge — yuge — numbers of paper blueprints, making it incredibly time-consuming to identify replacement parts. We have partnered with them on the solution.

Here’s the article:


A few thoughts from Matt Judge, VP Sales at Imaginestics and public speaker:

10/10, Part One:  ‘Tis early January, the time of year when influencers elbow their way to the front to sell you their magic formula. Just buy this, and do this every day, and health and wealth will come rolling at you like the opening scene of “Indiana Jones.”

As both VP of a technology company and a public speaker, I am always grateful for the chance to help others improve their journey. But anyone who tells you they hold THE secret to changing your life is, well, wrong. Each of us is different and there are as many variations of life as there are people.

How does that 4:45 AM power fitness and kale smoothie regimen work for someone with chronic neck pain and who is trapped in the care of an elderly family member?

Since you inhabit your unique circumstances and hope the coming year turns out better than the last one, allow me to submit two techniques for your consideration. Together, I call them 10/10 and will post this info in two parts.

The first ten is the time of day.


Note all of the significant items you need to cross off your checklist soon, especially the ones that you have been ignoring a long time:

  • Finish that important proposal
  • Update the web page you know is not right
  • Lay out the email marketing plan for the next six months
  • Finalize a decision on a major purchase and make the purchase
  • Make the phone call you have been dreading

If the task is too much to accomplish by 10:00 AM in one day, break it into significant pieces and use those as your early daily successes:

  • Sections to complete for the big proposal:         
    • Analysis and Background
    • Financial
    • Technology Requirements
    • Implementation

You get the idea. Whatever it is, it needs to rise to the level of satisfaction and accomplishment, not just your usual daily activities.

These work on the home front as well:

  • Put up those new curtains you bought two months ago
  • Install that computer program and watch the tutorial
  • Thoroughly clean the car upholstery
  • Organize your personal papers so someone else can find info in an emergency
  • Master that song on piano

And as with work, some things cannot be done in one shot, so big projects can be broken up:

  • Tasks needed to paint the bathroom:
    • Make a decision on color, buy primer, paint, trim paint, spackling, etc.
    • Paint the ceiling and spackle any damage to walls
    • Coat of primer on entire bathroom
    • Paint trim
    • Paint walls

Each of these will be a smaller success story that accomplishes a larger goal. Be aware that some tasks may take you past 10:00 AM, but if nothing in your schedule prevents it, keep going until this part is done. You are on top of this project.

So, why have this done by 10:00 AM? There are several reasons.

First, it gives you a deadline. It’s artificial, of course, but so are many deadlines. Time pressure prioritizes your activity and focuses your energy. If you say, “I’ll try to get this done tomorrow,” you could wake up the next day and open yourself to distractions and habits and shiny objects and less important tasks, all of which shove your accomplishment into the early afternoon, then the late afternoon, then the next day, lather, rinse, repeat.

Second, a 10:00 AM deadline starts your day with clarity. Many of us have options as to how we dedicate our work and personal time. And as more and more people work from home, there is a tendency to start the day aimlessly. When you start your day knowing you have just a couple of hours to get going and get your big task done, the fog of options doesn’t bother you anymore because you don’t notice it. You don’t have time for Instagram or game apps or checking the news three times because there is a spotlight on the day’s significant accomplishment.

Third, crossing a finish line by mid-morning creates momentum. Instead of being overwhelmed by a long checklist of unfinished tasks, you feel like you are in charge of your job and your life. Rather than being battered by circumstances, you are managing them.

Now, with the day still fresh and a significant checklist item already behind you, you will accomplish more of what you need and want to. You no longer have this big project hanging over you.

It’s only 10:00 AM, and you’re on a roll.

— End of 10/10 Part One – Part Two will be posted separately week of 18 January 2021 —

© 2021 Matt Judge (317) 966-4599  Contact me to discuss VizSeek Visual Search or our other technology solutions.

This contact also works if you are looking for a speaker for your conference or professional organization.

As a speaker, I’m always looking for new ideas, so if you have a tip to share that will bring others a little closer to success, you know how to reach me.

How is VizSeek better than other visual search technologies?

VizSeek, our cloud-based visual search solution, is better than other visual search solutions in the following ways.

1) VizSeek can identify a specific match for a product within a category

Other visual search engines use “Deep Learning” to recognize and tag an object, then search for similar objects with similar tags. Figure 1 below shows that they can only recognize the category a product belongs to, but do not find exact matches or truly similar products.

Figure 1: Other visual search technologiescompetitors

VizSeek finds a category using “Deep Learning” to limit search scope and then uses shape and color to find better matches. Figure 2 below illustrates how VizSeek, along with identifying the product category, can find the exact or similar products within that product category.

Figure 2: VizSeek visual search technologyvizseek

2) VizSeek works across file types

VizSeek lets you do visual search across file type, such as using an image or a 2D drawing to find 3D models. Other visual search solutions only allow image to image and 3D model to 3D model searches.

3) VizSeek is a SaaS solution

As a SaaS solution, VizSeek provides you with ground-breaking, resource-intensive visual search capability with no infrastructure or maintenance investment.

Contact us to learn more!

Imaginestics makes 2013 Technology 200

Imaginestics is proud to be a winner of making the 2013 Technology 200 list!

The list is generated by Lead411, a company that provides business addresses, business news, company profiles, daily lead alerts, and other business alerts. Criteria to make the list included that a company had substantial growth, in both revenue and employees, in the past year.

It’s an honor to be nationally recognized, and we hope to see more growth and success in the future.

Learn more about Lead411 by also visiting their Facebook page or adding them Twitter, @lead411.

– Imaginestics staff



Imaginestics Update

SONY DSCSeptember 5, 2013Imaginestics hosted the Indy Def2013 – DoD Source Approval Request (SAR) Workshop at the Purdue Technology Center of Indianapolis. The workshop included presentations from Tim Sanders, Associate Vice President, Government Relations Purdue University; Jacob Schpok, Executive Dir., Office of Small Business & Entrepreneurship; Brench L. Boden, Lead, Mfg. Enterprise Team, Manufacturing Technology Air Force, Research Laboratory; Nainesh Rathod, CEO, Imaginestics; Rob Hill, Business Analyst, Imaginestics; and Reggie Joslin, Deputy for Small Business, Crane.

Small- and mid-sized manufacturers learned methods to more successfully bid on U.S. Department of Defense requests for proposals, heard perspectives from government buyers, and were introduced to Imaginestics’ visual search-powered online platform, VizSpace. The online network, America’s VOICe, was also discussed as a tool and helpful solution to connect DOD opportunities with manufacturers’ capabilities.  – Imaginestics staff

Reggie Joslin, Deputy for Small Business, Crane
Reggie Joslin, Deputy for Small Business, Crane

Imaginestics immerses in world of 3D printing

In July, Rob and Greg visited the Inside 3D Printing Conference & Expo in Chicago for the B2B tradeshow located at the McCormick Place Convention Center — upon entrance, 3D Systems fascinated with a variety of Imagebrightly colored Cube model personal 3D printers, all performing simultaneously to produce unique creations. Showcasing their capabilities, a guitarist sat on the side of the exhibit playing an “Americana”-style 3D printed guitar, and next to him was a remarkable display of two printed guitars and full-sized scooter.  Image

Moving along they encountered fabbster, a company based in Lupburg, Germany that specializes in home 3D printers that are purchased in a compact box as a partially assembled construction kit. A conversation over the future of on-demand 3D printing (à la Kinko’s) occurred with C.ideas, a prototyping service bureau, though it was hard to not be distracted by their 3D printed car on display, which took five weeks to assemble.

Solid Concepts impressed with ZoomR, a 6’4” superhero mascot for that was built, assembled and painted in less than two weeks. The model was created using Solid Concept’s ID-Light technology that uses SLA (Stereolithography) combined with a proprietary laser scanning pattern, producing an outer shell about .030 to 0.040”. Image

Rapid Direction, Inc. (RDI) promoted the grand opening of their retail division, GetPrinting3D, opening in Evanston, IL, and at their booth Rob and Greg got their first look at the 3D scanning process, which utilizes a Microsoft Kinect sensor.

After talking with many other companies involved with 3D printing, they ended the visit at Stratasys. They learned about their line of Idea (Mojo and uPrint), Design (Object), Performance (Dimension) and Production (Fortus) series printers, and viewed the intriguing creations, including a skateboard, drills, a mini Fender amp and more.

ImageAfter a quick lunch Rob and Greg headed to The 3D Printer Experience, located at 316 North Clark St. in downtown Chicago, where Rob had an appointment to have his head scanned and printed. With many printed objects on display, the knowledgeable staff were able to teach about the various materials and equipment used in the store as well as the types of projects they’ve been involved with.

ImageWorking in the Chicago area, staff used Autodesk 123 Catch to take multiple view pictures of Sue, the largest Tyrannosaurus rex specimen ever found and exhibited in the Field Museum of Natural History. Using the app a small model was printed of the dino’s head at the store.

Rob sat on a chair placed on a revolving platform as the Kinect was used to capture a 3D image of his head. Using two different programs the image was then cleaned up to remove any holes or open areas, and then using a flash drive the image was printed directly in an UP Mini 3D Printer using ABS+ plastic.


Within 20 minutes Rob had a miniature 3D model of himself! The modelImage was scaled to 10% at approximately 2-inches. Besides walking in to have a 3D model of yourself printed there is also an educational benefit for children to learn about 3D printing by designing a pendant on one of the many computers set up in the store. Customers can also have their designs printed locally and also purchase a 3D printer to take home.

Imaginestics staff