How to Sell Your Service

Service industries come in many forms: events, medicine, finance, IT, travel, and dozens of others. We provide really cool software. Maybe you do something else. This article is in MoldMaking Technology Magazine, but the principles apply to more or less any service.

So, to sell a service, you have to make sales contacts. It could be at a trade show, a networking event, in someone’s office, or on the phone, but you have to tell people what you do and start the conversation.

You knew this. Don’t roll your eyes.

Click here and keep reading.

Article © 2021 Matt Judge (317) 966-4599 

Converting blueprints to searchable docs

People know us for the VizSeek visual search software, of course, since it is our flagship system.

But we have a really interesting project in the works with the US Army and the University of Alabama Huntsville. They have huge — yuge — numbers of paper blueprints, making it incredibly time-consuming to identify replacement parts. We have partnered with them on the solution.

Here’s the article:


A few thoughts from Matt Judge, VP Sales at Imaginestics and public speaker:

10/10, Part One:  ‘Tis early January, the time of year when influencers elbow their way to the front to sell you their magic formula. Just buy this, and do this every day, and health and wealth will come rolling at you like the opening scene of “Indiana Jones.”

As both VP of a technology company and a public speaker, I am always grateful for the chance to help others improve their journey. But anyone who tells you they hold THE secret to changing your life is, well, wrong. Each of us is different and there are as many variations of life as there are people.

How does that 4:45 AM power fitness and kale smoothie regimen work for someone with chronic neck pain and who is trapped in the care of an elderly family member?

Since you inhabit your unique circumstances and hope the coming year turns out better than the last one, allow me to submit two techniques for your consideration. Together, I call them 10/10 and will post this info in two parts.

The first ten is the time of day.


Note all of the significant items you need to cross off your checklist soon, especially the ones that you have been ignoring a long time:

  • Finish that important proposal
  • Update the web page you know is not right
  • Lay out the email marketing plan for the next six months
  • Finalize a decision on a major purchase and make the purchase
  • Make the phone call you have been dreading

If the task is too much to accomplish by 10:00 AM in one day, break it into significant pieces and use those as your early daily successes:

  • Sections to complete for the big proposal:         
    • Analysis and Background
    • Financial
    • Technology Requirements
    • Implementation

You get the idea. Whatever it is, it needs to rise to the level of satisfaction and accomplishment, not just your usual daily activities.

These work on the home front as well:

  • Put up those new curtains you bought two months ago
  • Install that computer program and watch the tutorial
  • Thoroughly clean the car upholstery
  • Organize your personal papers so someone else can find info in an emergency
  • Master that song on piano

And as with work, some things cannot be done in one shot, so big projects can be broken up:

  • Tasks needed to paint the bathroom:
    • Make a decision on color, buy primer, paint, trim paint, spackling, etc.
    • Paint the ceiling and spackle any damage to walls
    • Coat of primer on entire bathroom
    • Paint trim
    • Paint walls

Each of these will be a smaller success story that accomplishes a larger goal. Be aware that some tasks may take you past 10:00 AM, but if nothing in your schedule prevents it, keep going until this part is done. You are on top of this project.

So, why have this done by 10:00 AM? There are several reasons.

First, it gives you a deadline. It’s artificial, of course, but so are many deadlines. Time pressure prioritizes your activity and focuses your energy. If you say, “I’ll try to get this done tomorrow,” you could wake up the next day and open yourself to distractions and habits and shiny objects and less important tasks, all of which shove your accomplishment into the early afternoon, then the late afternoon, then the next day, lather, rinse, repeat.

Second, a 10:00 AM deadline starts your day with clarity. Many of us have options as to how we dedicate our work and personal time. And as more and more people work from home, there is a tendency to start the day aimlessly. When you start your day knowing you have just a couple of hours to get going and get your big task done, the fog of options doesn’t bother you anymore because you don’t notice it. You don’t have time for Instagram or game apps or checking the news three times because there is a spotlight on the day’s significant accomplishment.

Third, crossing a finish line by mid-morning creates momentum. Instead of being overwhelmed by a long checklist of unfinished tasks, you feel like you are in charge of your job and your life. Rather than being battered by circumstances, you are managing them.

Now, with the day still fresh and a significant checklist item already behind you, you will accomplish more of what you need and want to. You no longer have this big project hanging over you.

It’s only 10:00 AM, and you’re on a roll.

— End of 10/10 Part One – Part Two will be posted separately week of 18 January 2021 —

© 2021 Matt Judge (317) 966-4599  Contact me to discuss VizSeek Visual Search or our other technology solutions.

This contact also works if you are looking for a speaker for your conference or professional organization.

As a speaker, I’m always looking for new ideas, so if you have a tip to share that will bring others a little closer to success, you know how to reach me.

Introducing the New and Improved VizSeek!

VizSeek, the accurate and versatile search engine, has a new look, and we’re very excited to announce its recent release!

banner - Copy

The new VizSeek incorporates advances in visual search algorithms to provide more accurate search results for your customers. Now the possibility of your customers leaving your website or app before finding and buying the product they need is further reduced.

Check out our new VizSeek website to see how you can empower your customers with the power of visual search and drive sales growth!

Join VizSeek at the Innovation Showcase event


Our VizSeek team members, Jamie Tan and Rob Hill, will be presenting VizSeek at the Innovation Showcase event on 07/14/2016 in Indianapolis.

Please join us at booth 31 to learn how VizSeek helps companies provide their customers with the power of visual search and drive sales growth.

How is VizSeek better than other visual search technologies?

VizSeek, our cloud-based visual search solution, is better than other visual search solutions in the following ways.

1) VizSeek can identify a specific match for a product within a category

Other visual search engines use “Deep Learning” to recognize and tag an object, then search for similar objects with similar tags. Figure 1 below shows that they can only recognize the category a product belongs to, but do not find exact matches or truly similar products.

Figure 1: Other visual search technologiescompetitors

VizSeek finds a category using “Deep Learning” to limit search scope and then uses shape and color to find better matches. Figure 2 below illustrates how VizSeek, along with identifying the product category, can find the exact or similar products within that product category.

Figure 2: VizSeek visual search technologyvizseek

2) VizSeek works across file types

VizSeek lets you do visual search across file type, such as using an image or a 2D drawing to find 3D models. Other visual search solutions only allow image to image and 3D model to 3D model searches.

3) VizSeek is a SaaS solution

As a SaaS solution, VizSeek provides you with ground-breaking, resource-intensive visual search capability with no infrastructure or maintenance investment.

Contact us to learn more!

Press Release: Search for Products or Designs Using Just an Image

VizSeekOur latest press release is available on PR Newswire describing our new product offerings for manufacturers and distributors. Just as text is used to search for text, the VizSeek software finds images using an image.

Search for Products or Designs Using Just an Image

WEST LAFAYETTE, Indiana, April 7, 2016 /PRNewswire/ — After 13 years of supplying the US Department of Defense, Imaginestics, LLC, creator of the VizSeek visual search software, is taking its unique technology to the manufacturing sector.

VizSeek, known as visual search software, allows manufacturers and distributors to find prints, drawings, images and 3D models stored in a secure database using an image or even a hand sketch, just as text is used to search for words in a typical search.

“There are many applications,” said company co-founder Jamie Tan, who received his Ph.D. in Physics from MIT.  “For example, sometimes an engineer just needs to find a print or an engineering model, and rather than spend hours trying to find it by name, you can simply upload an image of the part.  VizSeek will find the print in your database, or at least narrow the search so you can quickly find it,” he said…

Read more here:

Customer Spotlight: How Machine Research is Using Visual Search

Our customers are using VizSeek in innovative ways to help manufacturers increase productivity. Machine Research has integrated VizSeek into their cloud-based estimating, pricing and quoting solution to help custom manufacturers win more profitable business. Machine Research provides manufacturers with the ability to view, measure, markup, and translate CAD models from multiple platforms.

VizSeek allows Machine Research’s customers to search, using the CAD models, for similar parts that have been made before. By quickly accessing the actual cost data from past projects, the manufacturer can easily and accurately quote new parts. The VizSeek visual search engine provides greater accuracy than other available technologies, ensuring a great result every time.

If your customers could benefit from visual search, you can use our VizSeek APIs to quickly and easily integrate visual search on your own site or app.

If you want to give your customers a dedicated, customized place to search for your products, you can use our subscription plan to add your products to a site on VizSeek.

Contact us to learn more!